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Privacy Policy

This Privacy Notice was last modified on 02.08.2023.

Snjallgögn ehf. ('us', 'we', or 'our') operates The Context Suite (the “SERVICE”).

This document describes the information that we collect about you, how it is used and shared, and your rights regarding it.

We want you to know that when you use our SERVICE you can trust us with your information. We are determined to do nothing that would infringe your rights or undermine your trust. This Privacy Statement describes the information we collect about you, how it is used and shared, and your rights regarding it.

1. Data Collection

All the information that we hold about you is provided to us by yourself when you use our SERVICE. We will tell you why we need the information and how we will use it.

2. Our Lawful Basis for processing your information

The General Data Protection Regulation (GDPR) requires all organisations that process personal data to have a Lawful Basis for doing so.

Our Lawful Basis is: performance of a contract to deliver our SERVICE to you and our Legitimate Interests are where you are a customer of our SERVICE; processing for direct marketing purposes, or to prevent fraud; and processing necessary to ensure network and information security, including preventing unauthorised access;

We use your information to:

  • Pill you appropriately for services rendered

  • Provide you with access to our Service

  • Ensure access to your data is safe and secure

  • Process payments

  • Direct your enquiries to the appropriate customer support staff

  • Investigate and address your concerns

  • Communicate with you about products, services, promotions, studies, surveys, news and updates relating to our service

  • Process promotions/competitions, including prizes, and send you information about our services

  • Investigate or address legal proceedings relating to your use of our services/products, or as otherwise allowed by applicable law

Where any part of our processing includes automated decision-making, we ensure that the proposed decisions are reviewed by a member of staff before being applied. You will always be able to get an explanation for the decision and to challenge it if you are unhappy with it.

We collect and process both personal data and special categories of personal data as defined in the GDPR.

This includes:

  • Name

  • Email

  • IP Address

We may share your personal data with:

  • Our payment processor for processing card payments

  • Premium Data Vendors (Limited information)

  • Our legal advisors in the event of a dispute or other legal matter

  • Law enforcement officials, government authorities, or other third parties to meet our legal obligations

  • Any other party where we ask you and you consent to the sharing

  • Transfers to third countries and international organisations

We transfer personal data to the following third countries or international organisations using the identified safeguards because we rely on third-party services to deliver our Service.

  • Stripe (USA)

  • Mailgun (USA)

  • Google Analytics (USA)

We have satisfied ourselves that such transferred data is fully protected and safeguarded as required by the General Data Protection Regulation.

We retain your personal data while you remain a customer, unless you ask us to delete it. Our Retention and Disposal Policy (copy available on request) details how long we hold data for and how we dispose of it when it no longer needs to be held. We will delete or anonymise your information at your request unless:

  • There is an unresolved issue, such as claim or dispute

  • We are legally required to or

  • There are overriding legitimate business interests, including but not limited to fraud prevention and protecting customers' safety and security

3. Your Rights

The General Data Protection Regulation gives you specific rights around your personal data. For example, you have to be informed about the information we hold and what we use it for, you can ask for a copy of the personal information we hold about you, you can ask us to correct any inaccuracies with the personal data we hold, you can ask us to stop sending you emails, or in some circumstances ask us to stop processing your details.

4. Accessing and Correcting Your Information

You may request access to, correction of, or a copy of your information by contacting us at

5. Your Data Protection Rights

You are entitled to access, correct, or delete your personal data. You can also object to our processing of your personal data, ask us to restrict processing of your personal data, or request portability of your personal data.

6. Marketing Opt-Outs

You may opt out of receiving emails and other messages from us by following the instructions in those messages.

7. Cookies

Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements.

7. Cookies

Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements.

We use cookies to:

  • Validate users

  • Remember user preferences and settings

  • Determine frequency of accessing our content

  • Measure the effectiveness of advertising campaigns

  • Analyse site visits and trends

We reserve the right to update our Privacy Statement at any time. Any changes will be posted to this page.

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