Stefán Baxter

CEO & Founder

Arctic Adventures Launches Innovative AI-Powered Chatbot

SmartData and Arctic Adventures Unveil Revolutionary AI Chatbot, Powered by

We're thrilled to announce our collaboration with Arctic Adventures, leading to the introduction of a state-of-the-art AI chatbot. This pioneering tool, augmented by's advanced technology, is set to redefine customer engagement and service in the tourism industry.

Innovative Chatbot to Transform Customer Experience

Positioned discreetly at the bottom of the Arctic Adventures website, the chatbot is far from ordinary. Designed to understand and engage in more complex conversations than typical chatbots, it aims to significantly improve both customer service and sales. This development is a leap forward in how customers interact with Arctic Adventures.

Integration with Arctic Adventures' API and SmartData's Context Suite

Our team at SmartData has meticulously integrated the chatbot with Arctic Adventures' programming interfaces (APIs). This enables the chatbot to fully comprehend and respond to the diverse range of services offered by Arctic Adventures. Incorporating RAG (Retrieval Augmented Generation), the chatbot is equipped to provide precise and relevant responses.

Furthermore, this advanced chatbot is a part of our Context Suite, a sophisticated system for analyzing conversation data and managing analytics. This integration facilitates the automatic improvement of customer interactions, ensuring a constantly evolving and efficient service experience.

Arctic Adventures: A Pioneer in Adventure Tourism

Arctic Adventures, Iceland's most prominent adventure tour operator, is committed to using technology to create unforgettable experiences. With a history dating back to their first rafting tour in 1983 and operations across various Icelandic locations, they are trailblazers in the adventure tourism sector. Our partnership with Arctic Adventures and symbolizes a perfect blend of innovation and experience, dedicated to making a lasting impact on each customer.

A New Era in Travel Industry Customer Service

At SmartData, we are proud to be at the forefront of this venture with Arctic Adventures and This collaboration marks the beginning of a new era in travel industry customer service, where technology meets human-centric experiences.